Safe at Home
As people began to shelter in place with their families in 2020, we started releasing Safe at Home content across platforms to help people stay safe and sane. We released recipes, activities, and safe at home alerts, keeping everyone up-to-date on ways to keep safe as times change.
The group began to flourish as members flowed in, sharing stories of generosity and reacting with kindness to each other's worries. ADT plans on keeping “Safe at Home” as an evergreen group, even post COVID, as everyone always wants to feel safe at home and it’s a great social execution of ADT’s Real Protection brand platform. This video is a recap of all the successes of this campaign and how it brought so many together during a trying time.
