ADT Security
In an increasingly complex and interconnected world, security is not just a luxury; it's a fundamental need. For decades, ADT has been the beacon of trust and reliability when it comes to safeguarding homes and businesses. They more than a brand; they are your security partner, dedicated to providing peace of mind and protecting what matters most.
Art direction | Branding | DIGITAL | Guidelines | SOCIAL
SAFE AT HOME CAMPAIGN
As people began to shelter in place with their families in 2020, we started releasing Safe at Home content across platforms to help people stay safe and sane. We released recipes, activities, and safe at home alerts, keeping everyone up-to-date on ways to keep safe as times change.
The group began to flourish as members flowed in, sharing stories of generosity and reacting with kindness to each other's worries. ADT plans on keeping “Safe at Home” as an evergreen group, even post COVID, as everyone always wants to feel safe at home and it’s a great social execution of ADT’s Real Protection brand platform. This video is a recap of all the successes of this campaign and how it brought so many together during a trying time.
